When thinking about my budget I must also consider the cost of advertising. There are different media platforms that I can use when thinking about marketing and advertising.
Print Advertising and Marketing
I first asked myself is it worth adding more cost to my budget if i choose to do print advertising and came to the conclusion of not going down this route as my intended audience are less going to see or hear about my app. Also because of new media, print has become somewhat outdated.
TV Advertising and Marketing
Then I went onto researching the cost of TV advertising, however the cost vary depending on several different factors. Diagram below shows the different factors that could effect the cost.
New Media
Youtube has over a billion users worldwide meaning more people are exposed to my app. The advantage of advertising on YouTube is that the a fee only occurs if the viewer watches the whole advert from start to finish. However because more people have ad blocker software on their desktop this could mean my advert will not reach as much people as I would want it. But on the other hand it will decrease cost for advertising.
And the winner is?
After reviewing all my options i will be making my app by myself using the Market payout route. This will give me to earn money after a month from the launch date. I will be making a advert on after effects which will be then marketed on Youtube, as i feel my intended audience are more likely to be engaged with. Lastly I will be using the cloud service “Google Play” to host my app and take care of the end systems. Google Play charge a $25 registration fee to become a member. The reason why I didn’t to go with Apple App store even though its $99 annual membership fee, the market payout option works best with Google Play.
Sites Used:
https://developer.android.com/design/index.html
https://developer.apple.com/support/compare-memberships/
https://www.itvmedia.co.uk/files/2514/5675/1084/ITV_Spot_Costs_-_2016.pdf
https://www.itvmedia.co.uk/advertising-opportunities/broadcast-advertising/rates
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